"The
freedom to
design what
I wanted."
And as founder and President of Los Angeles based Monarchy Collection,
Eric Kim is calling the shots and rightfully so. Kim's hard work and
creative genius has allowed him to take a design idea and turn it into a
multi-million dollar collection tailor made for the eclectic man and woman
seeking premium apparel.  Monarchy has created a distinct look that has
a touch of the London UK punk scene mixed with a rebellious spirit
generating an end result that is totally glam.

Surrounded by a team he refers to as family, the Monarchy Collection is
emerging as a top American lifestyle brand and a front runner in high-
fashion denim, trendsetting graphic tees, fine jewelry, watches,
accessories and much more! Kim's Fall 2008 Collection shown during
Mercedes Benz Fashion Week at Smashbox Studios in March was a clear
indication that this line offers a wide range of clothing that is versatile,
young and on the cutting edge of fashion. Hollywood A-lists such as
Tommy Lee, Rob Lowe, Jon Bon Jovi, Nick Lachey, Ashton Kutcher, Laura
Prepon, Jack and Kelly Osbourne, Tori Spelling, Jamie Kennedy, Good
Charlotte and Adrien Grenier are mad for Monarchy and they are just a few
named celebrities spotted in the collections designs.

With such a high demand, Monarchy is currently sold in retail stores
nationwide and online. When asked about plans to open a flagship store
Kim affirmed, "We are opening our first Flagship store hopefully early next
year.  We are going to open in Los Angeles first, then hopefully New York
City.  I’m really excited about it as I can design and merchandise the store
completely in the vision of Monarchy."

Clearly Kim is a man with a vision, driving down the road of success.
FashionQandA.com talked candidly with the designer about his creative
muse, future plans and staying grounded.
Story continued on page 52...