FQA: Sunglasses are now more than just practical eyewear, they define one’s
personal style and create a fashion statement. How does the MYKITA
collection complement what's going on in fashion and on the runway?
Philipp: More than ever, eyewear changes from a visual aid into an indispensable
accessory. Which means, sunglasses are not only worn when the sun is shining.
MYKITA's "Metropolitan" line gives the answer to this trend: A mix of vintage and
contemporary cuts that easily can be mounted with prescription lenses.
FQA: What features of MYKITA would you describe as inspired from
entertainment and/or pop-culture?
Philipp: Talking about MYKITA Metropolitan, here we chose famous movie-stars
from the past and present (such as Marcello Mastroianni and Sophia Loren), and
did a new interpretation of the eyewear style that they used to wear in their famous
roles.
FQA: As the MYKITA line develops and collections expand, what are your plans
for growth and to be recognized as an industry leader?
Philipp: Apart from our detailed work in eyewear couture, we spend a lot of time
doing research. In our eyewear, you will always find a special feature - mostly
concerning the hinge technology. Right now, we are doing some experiments with
a very new material, which opens a new playground to us. For the moment, I
cannot disclose any further details, but we are quite sure that we will be
presenting it to the market in a very near future.
personal style and create a fashion statement. How does the MYKITA
collection complement what's going on in fashion and on the runway?
Philipp: More than ever, eyewear changes from a visual aid into an indispensable
accessory. Which means, sunglasses are not only worn when the sun is shining.
MYKITA's "Metropolitan" line gives the answer to this trend: A mix of vintage and
contemporary cuts that easily can be mounted with prescription lenses.
FQA: What features of MYKITA would you describe as inspired from
entertainment and/or pop-culture?
Philipp: Talking about MYKITA Metropolitan, here we chose famous movie-stars
from the past and present (such as Marcello Mastroianni and Sophia Loren), and
did a new interpretation of the eyewear style that they used to wear in their famous
roles.
FQA: As the MYKITA line develops and collections expand, what are your plans
for growth and to be recognized as an industry leader?
Philipp: Apart from our detailed work in eyewear couture, we spend a lot of time
doing research. In our eyewear, you will always find a special feature - mostly
concerning the hinge technology. Right now, we are doing some experiments with
a very new material, which opens a new playground to us. For the moment, I
cannot disclose any further details, but we are quite sure that we will be
presenting it to the market in a very near future.
Fashion Q&A: Sunglasses add instant style to a wardrobe. Describe the allure of the MYKITA style and
what separates it from other sunglass lines on the market?
Philipp Haffmans: Most remarkable difference of our frames to other products is the Concept of the
production process. Frames of MYKITA' s collection no. 1 are made of 0.5 mm highly flexible flat sheet
metal. Just by bending the components, it becomes a 3 dimensional object. The result is a distinctive
look - a look that stands for contemporary eyewear. By this our clientele can show to the rest of the world:
"Look everybody, I am up to date."
FQA: MYKITA proclaims it has “a frame for every face.” If you had to choose the face of MYKITA,
celebrity or civilian, who would it be and why?
Philipp: Barrak Obama. By wearing a MYKITA frame, he can point out to his electorate that he will be the
one who is going to modernize the U.S.
what separates it from other sunglass lines on the market?
Philipp Haffmans: Most remarkable difference of our frames to other products is the Concept of the
production process. Frames of MYKITA' s collection no. 1 are made of 0.5 mm highly flexible flat sheet
metal. Just by bending the components, it becomes a 3 dimensional object. The result is a distinctive
look - a look that stands for contemporary eyewear. By this our clientele can show to the rest of the world:
"Look everybody, I am up to date."
FQA: MYKITA proclaims it has “a frame for every face.” If you had to choose the face of MYKITA,
celebrity or civilian, who would it be and why?
Philipp: Barrak Obama. By wearing a MYKITA frame, he can point out to his electorate that he will be the
one who is going to modernize the U.S.
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Mykita
Berlin:
Sunglasses You Need to Wear
Berlin:
Sunglasses You Need to Wear
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By Qianna Smith
| "More than ever, eyewear changes from a visual aid into an indispensable accessory." |
