Made In
Italy
Mirco Giovannini Turns Knitwear Couture
Italy
Mirco Giovannini Turns Knitwear Couture
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By Qianna Smith
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Upon entering the two story atelier, we were immediately greeted by the very charming Giovannini, who won us
over with his very strong Italian accent and welcoming smile. We bonded instantly when he recognized our
California accent. “Los Angeles is very important to me in terms of my creative process. I love Los Angeles for the
cinema, vintage bookstores and second hand shops,” declared Giovannini, who hopes to buy a home in Southern
California in the near future.
Within the spring/summer collection, Giovannini incorporated a special line of eight garments ‒ ‘fruits of the
designer’s imagination, touched by the candor and fancifulness of the theatre, the circus and the 1920’s silent
movies.’ “For this season, actress Louise Brooks from the the 1920s provided me with immense inspiration for
my knitting collection. This collection is very feminine, very exclusive and very luxurious, all qualities she
embodies,” says Giovannini, who honed in on photograph taken of Brooks when she starred in the film, “The
Canary Murder Case,” in which she was adorned in long feathers and shining strings of pearls. Fringes, feathers
and sequins are key elements in the creation of these eight special garments, seemingly imprisoned in cages to
highlight each design’s innocence. “ The Mirco Giovannini woman has a strong character, embraces her elegance
and is glamorous by nature,” says the Rimini born designer, who for nearly 20 years has served as design
consultant for brands like Versace, La Perla and Jean Paul Gaultier.
After scouring the racks of clothes and being lost in the genesis that is Giovannini, it’s clear that ‘mini sweaters
and maxi kaftans in double crepe are the most important items of this collection ‒ a product of floating yarns. The
yarns are fused together with pure silk, giving life to this couture image which so defines Giovannini designs.
over with his very strong Italian accent and welcoming smile. We bonded instantly when he recognized our
California accent. “Los Angeles is very important to me in terms of my creative process. I love Los Angeles for the
cinema, vintage bookstores and second hand shops,” declared Giovannini, who hopes to buy a home in Southern
California in the near future.
Within the spring/summer collection, Giovannini incorporated a special line of eight garments ‒ ‘fruits of the
designer’s imagination, touched by the candor and fancifulness of the theatre, the circus and the 1920’s silent
movies.’ “For this season, actress Louise Brooks from the the 1920s provided me with immense inspiration for
my knitting collection. This collection is very feminine, very exclusive and very luxurious, all qualities she
embodies,” says Giovannini, who honed in on photograph taken of Brooks when she starred in the film, “The
Canary Murder Case,” in which she was adorned in long feathers and shining strings of pearls. Fringes, feathers
and sequins are key elements in the creation of these eight special garments, seemingly imprisoned in cages to
highlight each design’s innocence. “ The Mirco Giovannini woman has a strong character, embraces her elegance
and is glamorous by nature,” says the Rimini born designer, who for nearly 20 years has served as design
consultant for brands like Versace, La Perla and Jean Paul Gaultier.
After scouring the racks of clothes and being lost in the genesis that is Giovannini, it’s clear that ‘mini sweaters
and maxi kaftans in double crepe are the most important items of this collection ‒ a product of floating yarns. The
yarns are fused together with pure silk, giving life to this couture image which so defines Giovannini designs.
| SHOP THE COLLECTION |
Coco Chanel brought a fresh perspective to knitted
fashions in the 20s. Since 2007, with a couture approach
to design, it is designer Mirco Giovannini who breathes
new life into contemporary knitwear. Using one-of-kind
textures, antique craftsmen techniques and detailing, the
Milan-based label quickly started generating an
international buzz and demand after Giovannini
appeared on “Who is On Next?,” a competition created by
Italian Vogue's Franca Sozzani and Altaroma, and
whose key objective is to search and promote of young
designers.
During Milan Fashion Week, Fashion Q&A popped into
the Mirco Giovannini showroom to meet the renowned
industry vet and get an up-close and personal view of the
brand's spring/summer 2011 collection.
fashions in the 20s. Since 2007, with a couture approach
to design, it is designer Mirco Giovannini who breathes
new life into contemporary knitwear. Using one-of-kind
textures, antique craftsmen techniques and detailing, the
Milan-based label quickly started generating an
international buzz and demand after Giovannini
appeared on “Who is On Next?,” a competition created by
Italian Vogue's Franca Sozzani and Altaroma, and
whose key objective is to search and promote of young
designers.
During Milan Fashion Week, Fashion Q&A popped into
the Mirco Giovannini showroom to meet the renowned
industry vet and get an up-close and personal view of the
brand's spring/summer 2011 collection.
One unmistakable and omnipresent characteristic of Micro Giovannini’s collection is the balloon sleeve with well defined segments. A floating shape emerges, embellished by ‘cannon like’
folds that trim the sleeve cuff and other details of the cotton garments, bestowing charm, a symbol of the spring/summer 2011 collection.
folds that trim the sleeve cuff and other details of the cotton garments, bestowing charm, a symbol of the spring/summer 2011 collection.
