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Banana Republic has unveiled their Summer 2011 campaign platform – a nod to the brand’s effortlessly chic sensibility mixed with the distinctively carefree attitude of summer -- debuting
in Banana Republic stores and online at Bananarepublic.com the month of April.
Drawing on the unique blend of components that can create one’s own perfect summer, the campaign offers an inspired take on the brand’s spirit combined with the season’s ‘anything
goes’ sensibility. Resonating with modernity and ease, the platform is a perfect reflection of the collection it encapsulates.
The backdrop of the campaign is one of Malibu’s most beautiful sea-side homes, with its playful architectural elements and breathtaking canyon views reflecting the running theme of
camaraderie and endless possibilities. The campaign captures fun-loving couples and friends enjoying their own versions of an ideal summer – reflecting the notion of being comfortable
where you are, wherever you are.
Campaign imagery highlights favorites from Banana Republic’s summer collections, including floral patio dresses and sateen cropped pants paired with floral tops for women, with a focus
on crisp linen suits, linen shirt and pant separates, as well as colorful madras for men.
Shot by celebrated photographer Peter Lindbergh – a first for Banana Republic – and styled by Lori Goldstein, the campaign features models Elettra Wiedemann, Julia Dunstall, Ana
Paula Aruajo with Andrew Cooper and Noah Mills.
“This campaign wholly embodies the Banana Republic aesthetic of modernity and stylish wit, while embracing the sentiment of summer,” says Catherine Sadler, Chief Marketing Officer,
Banana Republic. “The contagious energy of the season is reflected in the campaign as well as in our summer collections, truly setting the groundwork for the perfect summer.”
in Banana Republic stores and online at Bananarepublic.com the month of April.
Drawing on the unique blend of components that can create one’s own perfect summer, the campaign offers an inspired take on the brand’s spirit combined with the season’s ‘anything
goes’ sensibility. Resonating with modernity and ease, the platform is a perfect reflection of the collection it encapsulates.
The backdrop of the campaign is one of Malibu’s most beautiful sea-side homes, with its playful architectural elements and breathtaking canyon views reflecting the running theme of
camaraderie and endless possibilities. The campaign captures fun-loving couples and friends enjoying their own versions of an ideal summer – reflecting the notion of being comfortable
where you are, wherever you are.
Campaign imagery highlights favorites from Banana Republic’s summer collections, including floral patio dresses and sateen cropped pants paired with floral tops for women, with a focus
on crisp linen suits, linen shirt and pant separates, as well as colorful madras for men.
Shot by celebrated photographer Peter Lindbergh – a first for Banana Republic – and styled by Lori Goldstein, the campaign features models Elettra Wiedemann, Julia Dunstall, Ana
Paula Aruajo with Andrew Cooper and Noah Mills.
“This campaign wholly embodies the Banana Republic aesthetic of modernity and stylish wit, while embracing the sentiment of summer,” says Catherine Sadler, Chief Marketing Officer,
Banana Republic. “The contagious energy of the season is reflected in the campaign as well as in our summer collections, truly setting the groundwork for the perfect summer.”
Banana Republic Unveils Summer 2011 Campaign and Collections
By Lisa Hart
POSTED April 15, 2011
NEW CAMPAIGNS
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