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When Lanvin’s exclusive collection for H&M arrives in store globally November 23 (November 20 in the US), the absolute essence of Lanvin will be
available in around 200 stores worldwide. With separate collections of womenswear and menswear, Alber Elbaz, artistic director of Lanvin, has created
clothing of extraordinary ambition for H&M, bringing the codes of the house to make every single piece identifiably the work of Lanvin. For women there are
dresses of breathtaking cut and joyful colour, as well as pieces full of Parisian glamour and accessories with playful joie de vivre. For men, it’s a whole
new wardrobe of covetable updated classics, with tuxedos made for daywear and jogging pants adding a whole new sporting twist.
Since joining Lanvin as artistic director in 2001, Elbaz has transformed the Paris-based label, founded in 1889 by Jeanne Lanvin, into a fashion
powerhouse bursting with ideas and creativity. “What does luxury mean today? Can luxury be exclusive and democratic at the same time? How can we
translate the essence of luxury to a wider audience? The world around us is changing rapidly and I find myself asking these questions more and more, "
says Elbaz. "Designer’s work is usually tailored to a very small group of people, but the collection for H&M was about trying to translate the dream of luxury
to the masses. It was almost like going back to school for me.”
available in around 200 stores worldwide. With separate collections of womenswear and menswear, Alber Elbaz, artistic director of Lanvin, has created
clothing of extraordinary ambition for H&M, bringing the codes of the house to make every single piece identifiably the work of Lanvin. For women there are
dresses of breathtaking cut and joyful colour, as well as pieces full of Parisian glamour and accessories with playful joie de vivre. For men, it’s a whole
new wardrobe of covetable updated classics, with tuxedos made for daywear and jogging pants adding a whole new sporting twist.
Since joining Lanvin as artistic director in 2001, Elbaz has transformed the Paris-based label, founded in 1889 by Jeanne Lanvin, into a fashion
powerhouse bursting with ideas and creativity. “What does luxury mean today? Can luxury be exclusive and democratic at the same time? How can we
translate the essence of luxury to a wider audience? The world around us is changing rapidly and I find myself asking these questions more and more, "
says Elbaz. "Designer’s work is usually tailored to a very small group of people, but the collection for H&M was about trying to translate the dream of luxury
to the masses. It was almost like going back to school for me.”
Sneak Peek: Lanvin ‘hearts’ H&M Collection In Stores November 20
By Qianna Smith
POSTED November 4, 2010
IN THE MARKET
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The collection features cosmetics, accessories, shoes, womenswear and menswear. There is something to fancy at every price point, which ranges from $19.95 to $350.
“Alber Elbaz is so extremely skilled; it’s so rare to work with someone who is so attentive and involved in everything. He is creating and styling all the time, it’s like this never-ending
imagination," shares Margareta van den Bosch, creative advisor at H&M. "Elbaz is quite unconventional in the way he tries to find new solutions and he fights for his own vision. I admire
him, he’s a real artist.”
“Alber Elbaz is so extremely skilled; it’s so rare to work with someone who is so attentive and involved in everything. He is creating and styling all the time, it’s like this never-ending
imagination," shares Margareta van den Bosch, creative advisor at H&M. "Elbaz is quite unconventional in the way he tries to find new solutions and he fights for his own vision. I admire
him, he’s a real artist.”
PHOTOGRAPHER: DAVID SIMS
MODELS: NATASCHA POLY, HANNELORE KNUTS, TATI
COTLIAR, SIMON NESSMAN, JANE SCHMITT and
GARANCE DUMONT
MODELS: NATASCHA POLY, HANNELORE KNUTS, TATI
COTLIAR, SIMON NESSMAN, JANE SCHMITT and
GARANCE DUMONT