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POSTED October 6, 2011
IN THE MARKET
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By Qianna Smith
Giorgio Armani Expands Digital Presence With Enhanced Armani.com
Giorgio Armani expands his digital presence with the launch of the new Armani.com. This significant project marks the arrival of a major e-flagship store, where it is possible to explore and
purchase from five of the Group’s brands.
Armani.com will include editorial content that will be renewed on a weekly basis – always with a new “cover story” – to keep visitors up to date with the world of Armani. The launch of the site
features an exclusive video of Rihanna, the new face of the Emporio Armani underwear and Armani Jeans autumn/winter 2011/12 advertising campaigns.
This is the latest significant move by the Armani Group to strengthen and develop its presence on the Web. It all began back in 2000, in the USA, with the launch of the first online AX store,
followed by the US Emporio Armani online launch in 2007 and the Europe Emporio Armani e-store in 2008. After the launch in 2010 of the first online flagship store for the Chinese market,
the time has come for Armani.com to welcome visitors from all over the world and give them the opportunity to acquire clothes and accessories for men and women from the Giorgio
Armani, Emporio Armani, Armani Collezioni, Armani Jeans and Armani Junior lines at a single shopping destination.
The new site adopts a logical and straightforward approach that is rich in content and opportunities. Navigation is simple and intuitive: just a click from the home page leads to individual
virtual boutiques, dedicated to the separate brands, where choosing one’s preferred clothes and accessories is simplicity itself. The purchasing process concludes with a look at a
customer’s unique virtual “shopping bag” and immediate check out.
Armani.com is supported by YOOX Group, the Armani Group’s global partner for e-commerce, and will be immediately active in 32 countries, in Europe, the United States and Japan, and in
4 languages (Italian, English, French and Japanese). And naturally the site will offer optimum access to iPhone, iPad and Android users. As from 20th October 2011 Armani.com will extend
its presence in China with the launch of Armani.com.
purchase from five of the Group’s brands.
Armani.com will include editorial content that will be renewed on a weekly basis – always with a new “cover story” – to keep visitors up to date with the world of Armani. The launch of the site
features an exclusive video of Rihanna, the new face of the Emporio Armani underwear and Armani Jeans autumn/winter 2011/12 advertising campaigns.
This is the latest significant move by the Armani Group to strengthen and develop its presence on the Web. It all began back in 2000, in the USA, with the launch of the first online AX store,
followed by the US Emporio Armani online launch in 2007 and the Europe Emporio Armani e-store in 2008. After the launch in 2010 of the first online flagship store for the Chinese market,
the time has come for Armani.com to welcome visitors from all over the world and give them the opportunity to acquire clothes and accessories for men and women from the Giorgio
Armani, Emporio Armani, Armani Collezioni, Armani Jeans and Armani Junior lines at a single shopping destination.
The new site adopts a logical and straightforward approach that is rich in content and opportunities. Navigation is simple and intuitive: just a click from the home page leads to individual
virtual boutiques, dedicated to the separate brands, where choosing one’s preferred clothes and accessories is simplicity itself. The purchasing process concludes with a look at a
customer’s unique virtual “shopping bag” and immediate check out.
Armani.com is supported by YOOX Group, the Armani Group’s global partner for e-commerce, and will be immediately active in 32 countries, in Europe, the United States and Japan, and in
4 languages (Italian, English, French and Japanese). And naturally the site will offer optimum access to iPhone, iPad and Android users. As from 20th October 2011 Armani.com will extend
its presence in China with the launch of Armani.com.
