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Glamour magazine Creates Original Fashion Reality Show For the iPad
By Qianna Smith
POSTED March 10, 2011
FASHION TV
Glamour has partnered with Gap to create Glamour
Girls, a new reality show for the iPad. It will be the first
entertainment show created for the tablet and marks a
new frontier for deluxe advertising. Featuring some of
the most coveted looks from Gap’s spring collection,
the show allows viewers to get inspired and update
their spring wardrobe by shopping the looks directly
from the episodes.
“We always look to push the edge with production and
development at Glamour, and we wanted to tap the
zeitgeist of the iPad with an original show for our
growing audience,” says William Wackermann,
executive vice president and publishing director for
Glamour. “It’s also an exciting new way to partner with
a brand like Gap, which also looks for innovative ways
to engage and inspire its customers.”
Girls, a new reality show for the iPad. It will be the first
entertainment show created for the tablet and marks a
new frontier for deluxe advertising. Featuring some of
the most coveted looks from Gap’s spring collection,
the show allows viewers to get inspired and update
their spring wardrobe by shopping the looks directly
from the episodes.
“We always look to push the edge with production and
development at Glamour, and we wanted to tap the
zeitgeist of the iPad with an original show for our
growing audience,” says William Wackermann,
executive vice president and publishing director for
Glamour. “It’s also an exciting new way to partner with
a brand like Gap, which also looks for innovative ways
to engage and inspire its customers.”
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The series consists of four 10-minute episodes revolving around four women working on Glamour’s spring ad campaign, which features glamour.com’s
Young & Posh bloggers. Think working on a photo shoot is all glitz and glamour? Think again. Meet Sarah, Jenna, Anda and Masha as they race against
the clock to get the campaign done in time.
As the series kicks off, the shoot is two days away, stress is running high and time is running out. The show is available as a free download within the
Glamour app on iTunes. You can also pick up the April issue of Glamour with cover model Kate Winslet for just 99 cents in the Glamour app until TODAY!
“Our savvy, millennial customer is always on the pursuit for the latest fashion and entertainment content. We love how Glamour Girls marries both worlds
and allows us to connect with our customer on one of her favorite mediums – the iPad," said Olivia Doyne, Gap spokesperson. “Glamour Girls is the
second iPad experience we've created since launching our 1969 denim application last spring. In continuation with that interactive approach, the series
also offers the opportunity for viewers to update their closets instantly with some of the hottest spring trends.”
Gap is also giving viewers the chance to win big. Think you know everything about being a Glamour Girl? Watch the episodes and play the Glamour Girls
trivia game for the chance to win. One lucky viewer will win a trip for two to New York City and a $1,500 Gap shopping spree with the cast of Glamour Girls!
For complete rules and more information, visit Glamalert.com/glamourgirls.
Young & Posh bloggers. Think working on a photo shoot is all glitz and glamour? Think again. Meet Sarah, Jenna, Anda and Masha as they race against
the clock to get the campaign done in time.
As the series kicks off, the shoot is two days away, stress is running high and time is running out. The show is available as a free download within the
Glamour app on iTunes. You can also pick up the April issue of Glamour with cover model Kate Winslet for just 99 cents in the Glamour app until TODAY!
“Our savvy, millennial customer is always on the pursuit for the latest fashion and entertainment content. We love how Glamour Girls marries both worlds
and allows us to connect with our customer on one of her favorite mediums – the iPad," said Olivia Doyne, Gap spokesperson. “Glamour Girls is the
second iPad experience we've created since launching our 1969 denim application last spring. In continuation with that interactive approach, the series
also offers the opportunity for viewers to update their closets instantly with some of the hottest spring trends.”
Gap is also giving viewers the chance to win big. Think you know everything about being a Glamour Girl? Watch the episodes and play the Glamour Girls
trivia game for the chance to win. One lucky viewer will win a trip for two to New York City and a $1,500 Gap shopping spree with the cast of Glamour Girls!
For complete rules and more information, visit Glamalert.com/glamourgirls.
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| Glamour Girls iPad Episode 1 Teaser: 48 Hours to Photo Shoot |