







But don’t let the New Gents name fool you. This gorgeous accessory is aesthetically balanced to suit both men and women (and ladies, take note:
watches are the accessory to don this upcoming winter and spring season. Take a look at Balenciaga’s latest collection and you’ll see what we mean).
Who wasn’t there to celebrate the unveiling? Music powerhouse Chris Brown was popping his winning smile left and right at the speed of all the popping
bubbly in the room. Academy Award winner Susan Sarandon made the rounds as did television’s favorite upper echelon mom, "Gossip Girl’s" Kelly
Rutherford, as well as Sports Illustrated supermodel Jessica White and runway diva extraordinaire Jessica Stam.
And if the party wasn’t a fun treat in itself, guests were presented with one amazing goody bag – replete with a white Swatch cap, a bottle of Hint water and
your very own New Gents Swatch watch! Although all the colors look fresh and fierce, our bag had what we were hoping for: a gorgeous frost white Swatch.
So chic and it goes with everything. Take our word for it and go try one on for yourself!
By Alexander Patino
Twilight Saga’s star Nikki Reed Hosts Swatch New Gents Collection Debut
FASHION OUTINGS
POSTED October 15, 2010
Does Swatch know how to throw an amazing party or
what!? To celebrate the unveiling of the brand’s New
Gents collection, Swatch held a boisterous and lavish
private party at the Gansevoort Park Avenue’s Plunge
Bar penthouse. Socialites, music artists, movie stars
and fashionistas galore were all in attendance at the
Nikki Reed (star of the Twilight saga) hosted event.
Swatch is a household name and to bring this trusty
line to the year 2010, the designers looked back to the
80s when Swatch made its first worldwide splash with
their Swatch Gents original. This time, their classic
item has been dusted off and revamped into nine
blazing colors and a larger dial.