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ASOS, Britain’s largest online fashion store, unveils its first-ever, stand-
alone U.S. shopping website. With over four million registered
customers worldwide and eight million unique visitors a month, ASOS is
no stranger to the US market. It currently has a US database of 200,000
fashion-savvy customers who shop the existing global site. “ASOS is
more than just a shop. Our aim is to be an online destination for all
things fashion,” says Nick Robertson, the 42-year old founder and CEO
of ASOS who established the company 10 years ago with 3 employees.
ASOS takes pride in being the world’s biggest wardrobe and hopes to
offer its US customers something that other etailers can’t; - choice. With
an offer unparalleled by its competitors, ASOS stocks over 800 brands,
42,000 product lines and adds 1700 new products weekly. From its
popular private label ASOS (womenswear, menswear and accessories)
which accounts for 60% of the company’s US profits to popular brands
like All Saints, Diesel and French Connection, which are all top
performers, the company is at the forefront of the online apparel
business.
American customers will also continue to receive free shipping and free
returns on all orders and benefit from the award-winning UK customer
service proposition; a guaranteed 60-minute response time. So what are
you waiting for? Let's go shopping, ASOS.com!
alone U.S. shopping website. With over four million registered
customers worldwide and eight million unique visitors a month, ASOS is
no stranger to the US market. It currently has a US database of 200,000
fashion-savvy customers who shop the existing global site. “ASOS is
more than just a shop. Our aim is to be an online destination for all
things fashion,” says Nick Robertson, the 42-year old founder and CEO
of ASOS who established the company 10 years ago with 3 employees.
ASOS takes pride in being the world’s biggest wardrobe and hopes to
offer its US customers something that other etailers can’t; - choice. With
an offer unparalleled by its competitors, ASOS stocks over 800 brands,
42,000 product lines and adds 1700 new products weekly. From its
popular private label ASOS (womenswear, menswear and accessories)
which accounts for 60% of the company’s US profits to popular brands
like All Saints, Diesel and French Connection, which are all top
performers, the company is at the forefront of the online apparel
business.
American customers will also continue to receive free shipping and free
returns on all orders and benefit from the award-winning UK customer
service proposition; a guaranteed 60-minute response time. So what are
you waiting for? Let's go shopping, ASOS.com!
The British Are Coming! ASOS Launches its US Website
IN THE MARKET
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By Lisa Hart
POSTED October 6, 2010
