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BMW i & Susan Kaufmann Cosmetics Host a Panel on Sustainability
By Vanessa Voigt
POSTED October 11, 2011
SUSTAINABLE FASHIONS
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Meet the panel (L to R): Jane Larkworthy, beauty director, W magazine; Scott Peltin, founding partner and head performance specialist of Tignum AG; Gywenne Rogers,
business director, the LOHAS institute; Elisabeth Röhm, Law & Order actress, Cecilia Dean, co-founder and editor, Visionaire; and Arne Zimmernann, partner, Kastner & Partner
advertising agency and owner of New York art gallery Pablos Birthday
business director, the LOHAS institute; Elisabeth Röhm, Law & Order actress, Cecilia Dean, co-founder and editor, Visionaire; and Arne Zimmernann, partner, Kastner & Partner
advertising agency and owner of New York art gallery Pablos Birthday
BMW i and Susanne Kaufmann Cosmetics’ sponsored a panel discussion, “Sustainability in the World Today,” at the BMW Guggenheim Lab on October 10, that pertained greatly to
Fashion Q+A, as we have been a pioneer in the concept of producing a paperless to lessen our global footprint.
Host Jane Larkworthy, beauty director of W Magazine, led a panel discussion with Scott Peltin, founding partner and head performance specialist of Tignum AG, Gywenne Rogers,
business director of the LOHAS Institute, Cecilia Dean, co-founder and editor of Visionaire, Elisabeth Röhm, actress from 'Abduction' and 'Law & Order', and Arne Zimmerman, partner of
Kastner & Partner advertising agency and owner of New York art gallery, Pablo’s Birthday.
THE COMMENTS:
The two sponsors of the panel discussion challenged the social norms that threaten the Earth’s resources with their platform and products. At the event, Susanne Kaufmann Cosmetics
launched “Purif-i” with a hand sanitizer and moisturizer, which adheres to the strictest ecological processes, utilizing innovative science and natural resources. BMWi also exhibits this
duality of technology with sustainability, by introducing their 2013 release of BMW i3, which is a solely electric car, as well as their 2014 release of BMW i8, which combines a combustion
engine with electric motor.
Fashion Q+A, as we have been a pioneer in the concept of producing a paperless to lessen our global footprint.
Host Jane Larkworthy, beauty director of W Magazine, led a panel discussion with Scott Peltin, founding partner and head performance specialist of Tignum AG, Gywenne Rogers,
business director of the LOHAS Institute, Cecilia Dean, co-founder and editor of Visionaire, Elisabeth Röhm, actress from 'Abduction' and 'Law & Order', and Arne Zimmerman, partner of
Kastner & Partner advertising agency and owner of New York art gallery, Pablo’s Birthday.
THE COMMENTS:
- In 2007, many investors and advertisers hesitated to financially back online magazines, but Scott Peltin of Tignum AG said investor at the equity firm Gladstone, are beginning to
actively seek “green” companies. More good news for the future of online magazines is that the next generation will certainly usher in a predominately paperless market, with actress
Elizabeth Röhm giving the example of her three-year-old already using an iPad.
- For Fashion Q+A, sustaining resources is not limited to reducing paper wastes, it also applies to the topic it reports on, fashion itself. Cecilia Dean of Visionaire magazine, said that
fashion will be a hard industry to convert to “green”. “(Fashion) is about turning out new trends and getting rid of the old."
- Jane Larkworthy, beauty director of W Magazine, said vintage clothing appeal to eco-shoppers because they recycle materials, but offer a story and history, which then creates a “cool-
factor.”
- Designer Martin Margiela, who refurbishes vintage, flea-market finds, is one example of a person effectively sustaining fashion, Dean said.
- Dean said the sustainable processes for fashion must be secondary to the consumer’s primary attraction to the clothing, exemplified by popular yet eco-conscious designer Stella
McCartney.
- Gywenne Rogers of LOHAS Institute agreed with Dean and said, “There can not be a trade off, mainstream America wont buy a product without the same performance.”
- A clothing’s performance sometimes indirectly indicates how wasteful Americans are with many resources, said German-born Arne Zimmerman of Kastner & Partner. Upon moving
to the United States, he said he was shocked to see people at the office wearing sweaters in the summer, and t-shirts in winter, due to extreme air conditioning and heating.
The two sponsors of the panel discussion challenged the social norms that threaten the Earth’s resources with their platform and products. At the event, Susanne Kaufmann Cosmetics
launched “Purif-i” with a hand sanitizer and moisturizer, which adheres to the strictest ecological processes, utilizing innovative science and natural resources. BMWi also exhibits this
duality of technology with sustainability, by introducing their 2013 release of BMW i3, which is a solely electric car, as well as their 2014 release of BMW i8, which combines a combustion
engine with electric motor.
